We live in a world where every person has access to a powerful filmmaking device, our cell phones. But the truth is, having a good camera does not guarantee you will make quality content. While most people will just record and hope for the best, there are a few things that you want to keep in mind, to give you best quality possible. I'm Justin Balczak, the owner of Dextra Films, and I've made it my mission to empower businesses—especially the small but mighty ones—with the content they need to thrive in the digital age.
Video is the medium of the moment. It engages, informs, and entertains, making it an invaluable tool for businesses to connect with their target audiences. However, not all videos are created equal. That's why I'm here to share with you the three golden tips for filming your first video.
Tip #1: The Eye Line Is Fine: Camera Positioning 101
You wouldn't look up at the sky when communicating a critical business point, nor would you crouch on the floor to make your pitch. Why would you compromise on camera angles that don't flatter your on-screen presence? A camera placed below your eye line can distort your features and diminish the professionalism you want to convey.
Positioning the camera at or slightly above eye level is the golden rule. It creates more flattering angles and contributes to better composition, thus enhancing the overall quality of your video.
Tip #2: Shed Light On The Subject: The 45-Degree Rule
Let's talk lighting, the tone setter for any great video. Flat, harsh, or overly dramatic lighting can send the wrong message. If you've ever looked like a character from a horror movie with bad under-lighting, you'll know what I'm talking about. You don't want to look like you're telling campfire stories, do you?
To avoid the "ghoul" look, position your light source at a 45-degree angle to your face. And whatever you do, NEVER put your light source behind you, unless you're certain you can balance the light on your face. This avoids turning you into a silhouette and looking like a witness protection interviewee.
Tip #3: Don't Drop the Mic: The Power of Quality Audio
Audio quality is the underdog of video production. Many novice creators rely on the built-in microphone of their smartphones, but let me tell you, even the best visuals can't save a video plagued by poor audio. If your video's audio quality sounds like you recorded it in a submarine, we've got a problem. No amount of eye-level, perfectly lit video can save you from the ruin of bad audio.
Invest in a wireless microphone.
You can find quality mics on Amazon for under $30, so there is no excuse to have bad audio. Your message is important, so let's make sure your audience can here you loud and clear!
The Bottom Line
Implementing these three simple yet crucial tips can elevate the quality of your video content, boosting its engagement and effectiveness. High-quality video can set you apart from the competition, amplify your message, and contribute significantly to your brand image.
If you're interested in leveraging the true power of video content, feel free to visit our project page and get a quote for your next big project. At Dextra Films, we specialize in crafting content that captures not just eyes, but hearts and minds.
So, what are you waiting for? Harness the power of professional video today and take your business to new heights.
Contact us at Dextra Films, where we're not just creating videos, we're telling stories.